For a third straight year, the videogame market showed record-breaking growth, with the 2007 console, portable and PC game industry reaching $18.8 billion and total February year-on-year sales up 34% to $1.3 billion. Beating out box office and DVD sales combined, the videogame market is not only mainstream, it is the leading entertainment media among young males.
And as gaming has moved mainstream, so have the next-generation of consoles that allow the downloading of high-def and Blu-Ray television shows and movies directly through the console to the TV. So it’s no surprise then that gamers have proven to be a leading consumer of mainstream entertainment to watch on their consoles. According to a recent NPD study, out of 10,000 US consumers polled, 58 percent of core gamers said they bought a DVD in the last six months and 46 percent bought a CD.
With a monthly audience of 10.2 million gamers across the industry’s leading targeted ad environments, Future’s print and web properties provide consumer advertisers unparalleled access to this powerful audience of leading consumers of mainstream media.
Source: The NPD Group, January 2008 and Nash Information Services
GamesRadar Fastest Growing Games Information Site
Apple is the brand marketers would most like to be associated with and the brand “most likely to succeed in the Future”, according to an international online poll of marketers conducted by Interbrand’s brandchannel.com. Apple was also voted the brand marketers couldn’t live without. Apple was followed by Nike, Coca-Cola and Google, in that order on all three points.
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A first of its kind lifestyle magazine for the Mac generation, Mac|Life is the only Mac print and online brand to be designed and written for the high-income, brand and design conscious Mac consumer. Capturing the Mac aesthetic throughout, Mac|Life provides an ideal environment in which to reach this trendsetting and influential consumer. |
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The Future Events Division has launched to expand on and build Future’s roster of consumer events, offering advertising partners unprecedented opportunities to engage with our key audiences through highly engaged and integrated programs.
PC Gamer’s Gaming University will be playing to standing-room-only crowds for the fourth year in a row at Comic-con. And debuting this Fall, Showdown LAN will be touring US cities for three-day stops in Massachusetts, Indiana and California. Look for some exciting announcements this Spring and Summer, on upcoming events for 2009. |
Join EA, HP and Patriot Memory in reaching Future’s involved and influential audiences. Exclusive opportunities still available.
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Building on our UK operation’s long heritage in cycling media, Future will debut the BikeRadar Network here this spring. Already a hit in Europe, the BikeRadar Network delivers the world’s biggest audience of cycling enthusiasts with over 2 million monthly uniques. |
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Revolver, The World’s Loudest Rock Magazine, has signed on as the media sponsor of the Mayhem Tour. Produced by Vans Warped Tour founder Kevin Lyman, the Rockstar Energy Drink Mayhem Festival is a new touring metal and rock festival to take place in early July and late August landing in 30 cities across the U.S. and Canada. Featured bands include Slipknot, Disturbed, Dragonforce, Mastodon among others. |
Revolver will produce the Official Tour Program, have a booth at each tour stop and feature videos of the event at www.revolvermag.com and cover the tour extensively in the August ’08 issue. Integrated advertising opportunities are available including sampling and giveaways at the booth. Specific dates, cities and the tour’s Internet pre-sale were announced on April 1.
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Future Snowboarding announces an exclusive media partnership with the hugely successful Absinthe Films. Featuring the extraordinary talents of Justin Hostynek, Patrick Armbruster and team, Absinthe Films has established itself over the last several years as a leading film production company with worldwide recognition, gaining credibility and notoriety for its fresh, inclusive approach to filmmaking. Owing its success to a similar approach, FSM and Absinthe are natural partners. |
As the official North American media partner, FSM will work closely with Absinthe covering the film, tour and special projects. “We are seizing the opportunity to work closely with the committed crew at Future to continue to elevate their magazine, our film and our film tour, together,” states Justin Hostynek, co-founder of Absinthe Films.
Jim Schiekofer/Director of Corporate Sales and Marketing
646-723-5410
jschiekofer@futureus.com
Mark Zenker/East Coast Manager
646-723-5476
mzenker@futureus.com
Nadine Weiss/West Coast Manager
310.424.2254
nweiss@futureus.com
Alan Dickinson/Detroit Sales Manager
248-613-4233
alandmedia@comcast.net
Jodi Sosna/Midwest Corporate Sales Manager
212-217-1358
jsosna@futureus.com
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